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Pioneer Camp & Retreat Center

WordPress Non-Profit Website

ROLE:
Web Development
Web Design
Camp Pioneer is a beloved institution in the Western New York region. Coming on the heels of a complete brand and marketing overhaul the website needed to clearly present new values of the organization while preserving those of the audience who historically was associated with it. This project was designed and developed in collaboration with The Eastco Group.
PROJECT

DESCRIPTION

Go for the gold

An emphasis on provocative imagery combined with a clear presentation of the camp’s many services was an important part of the design. The site highlights 3 colors strongly in the imagery and other elements. A yellow-gold is a key color in their logo and reflects the energy and new culture of the organization moving forward. A forest green recalls the camp’s heritage and is used in reference to the many outdoor activities. Finally, a light blue hints at a major selling point of the organization - the beachfront.

Helping their audience get around

An illustrated, interactive map was designed and developed to help users to get their bearings around the campus as well as familiarize them with the many facilities and activities available. An inviting and simplified isometric style was chosen in order to keep things clear. The site is fully responsive and allows users to investigate the many programs available in a few taps.

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