WordPress Non-Profit Website
Central to the design was the tagline of the organization, “We are the dreamers”. This statement was coupled with a playful picture of two young Haitian girls smiling and looking right into the viewers eyes. It acts as an emotional appeal to the statement reminding the user of the potential they have as people, and because of the gaze of the subjects in the image, is very direct. The intention was to create something that clearly identified the conflict (these girls have great potential and are happy, yet likely live in poverty) as well as a solution (supporting them), and beckon users to participate. The site was designed with large sans-serif typography, smooth icons, and bright colors. Previously the organization had used a lot of blue and gray but wanted to move away from the cold look in favor of something warmer. Accents of yellow remove this frigidity and get your attention.
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